Digital Marketing, Market Research, User Education, Knowledge

1) Who is an SEO analyst?

The SEO analyst’s responsibilities include analyzing and identifying gaps in website content, optimizing pages for improved search results, building links, and supervising content creation.

The SEO Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns and improve website or organization ranking results

Perform keyword research on client business objectives in order to optimize the existing content and find new opportunities.

  • Provide SEO analysis and recommendations with elements and structure of websites and web pages
  • Help to create and support marketing content to socialize and use for social media purposes
  • Outstanding ability to think creatively, and identify and resolve problems

2) What is off-page SEO?

focus on enhancing signals off your site, like shares on social media and links from other websites

  • It refers to actions taken outside of a website’s control to impact rankings within search engine results pages (SERPs)
  • Building backlinks is the heart of off-page SEO. Search engines use backlinks as indications of the linked-to content’s quality, so a site with many high-value backlinks will usually rank better than another equal site with fewer backlinks.

Off-page checklists:

  • Evaluate your backlinks to your website a) the Number of links to your site b) the Number of domains linking to your site c) the number of pages with the most links d)Anchor text [The anchor text, link label, or link text is the visible, clickable text in an HTML hyperlink, Anchor text is an influential factor in your website’s SEO health. In the eyes of Google,]

  • Check with competitors’ backlink profiles [You can use a tool like Ahrefs, Moz, or SEMrush to check your competition.]
  • Improve your internal linking [An internal link is a hyperlink between two pages on the same website. They pass PageRank as well as the context through anchor text and surrounding content.]
  • Update your local citation[A local citation is any online mention of the name, address, and phone number of a local business.] and directory profiles[A web directory or link directory is an online list or catalog of websites.]
  • Enter Google my business
  • Promote content with paid ads
  • Post content on social media

3) What is a podcast?

Podcasts are usually original audio or video recordings. However, they can also be recorded broadcasts of a television or radio program. Podcasts usually offer each episode in the same file format, such as audio or video, so that subscribers can enjoy the program the same way each time.

4) What makes a website search engine friendly?

Several factors make a website search engine friendly, including keywords, quality content, titles, metadata, etc. A website needs these factors to be ranked by a search engine and therefore found by a user with a search query or keyword.

5) Which SEO tools do you regularly use?

You will likely have tools you’re familiar with, and you’ll want to talk about those. If you don’t yet have much of a toolbox because you’re a newbie to SEO, check out the multiple webmaster tools Google offers. Also, check out the tools offered by Moz.

6) What is link building and why does it matter?

Google exists to serve the searcher. That means Google is constantly trying to determine which results are most relevant to any given searcher at any given time. In addition to relevance, Google also considers credibility. So the search engine looks to see if other websites have linked to yours. If so, that means your content is worth linking to and is, therefore, more credible than a website not linked externally

7) What are backlinks?

A backlink is what we call the link to a website from an external source, as mentioned in link building. Referring from one website to another website

8) What is page speed and why does it matter?

Page speed refers to how fast your site loads for a user, something Google takes into account while ranking websites since a faster loading page directly translate to a better user experience., such as reducing image sizes, enabling compression, reducing redirects, removing render-blocking JavaScript, leveraging browser caching, improving server response time, using a content distribution network to compress files, optimizing the code, etc.

9) How can you do SEO for a video?

Videos are growing increasingly popular on the web, which can improve SEO if the videos produced get attention and therefore share and backlinks. But to get the video seen can require SEO to get it found, and Google can’t watch a video. It needs the same types of information required for text-based pages to rank a video. Including the transcript as a text is an easy way to do SEO for a video because search engines can crawl the text. In addition, the same attention should be paid to keywords, page titles, and descriptions.

10) Which meta tags matter?

Meta tags have changed since SEO became a common practice, but two remain critical: the page title and the meta description. It plays an important role in ranking but it is also important because it is the title that shows on the Search Results Page (SERP). It must use a keyword to rank well with Google but it must also be compelling so a user will want to click on it. The meta description does not affect ranking, but it also plays a role in the SERP because it also must make the user want to click on the search result. You should also mention that Google recently increased the character length limit of meta descriptions to around 280 to 320 (no one is sure of the actual limit yet).

11) What is the difference between a do-follow and no-follow and how are they used?

Nofollow links exist because we don’t want every single webpage or link to be something a search engine crawls and ranks. Therefore, no-follow link attributes tell search engine bots not to follow a certain linkUsers can still click on the link, but bots cannot follow it.t. On the other hand, all other links could be considered do-follow links, even though they don’t have to have special attributes to tell the search engine bots to follow them

12) What is on-page vs off-page SEO?

On-page SEO includes the factors you can control, such as keywords, content, page structure, internal linking, load time, etc. Off-page SEO includes those factors you can’t control, such as backlinks.

13) What is the relationship between SEO and SEM?

SEO stands for Search Engine Optimization and SEM stands for Search Engine Marketing. The biggest difference between the two is that SEO is free and SEM is paid. SEM includes pay-per-click advertising and display ads that are purchased.

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